Chapter 13 Strategic Change Management
-w/o proper management of change process, resistance often arises among key stakeholders which hinders change.
–unfreeze: recognize need for change, communicate mission/vision, instill sense of urgency, build coalition for change
–change: identify resistance, remove obstacles, achieve short-term wins
–refreeze: anchor changes in culture and processes
-be dissatisfied with the status quo to build a sense of urgency
-live the mission and move forward to achieve the vision
-support of same goals and actions to build desired outcomes
–change during prosperity and strength
-natural reaction to change
-systematic evaluation to determine level of resistance and effectively manage it.
-long term strategic efforts are still reachable and diminish the influence of critics.
-wins must be visible, real, meaningful, and achievable.
-recognition of achievements
-use of checklists/audits to identify important actions and engender accountability.
-keep managers focused on embedding change
-data generated must be clear and concise where results are made to the public.