International Management: International Negotiations
Steps in International Negotiations
1. Preparation
2. Building the relationship
3. Exchanging information and first offer
4. Persuasion
5. Concessions
6. Agreement
2. Building the relationship
3. Exchanging information and first offer
4. Persuasion
5. Concessions
6. Agreement
Impacts on Negotiations
Culture
Preparation
WHERE to negotiate
WHEN to negotiate (time is money) don’t let the other side of the negotiations know that you have a deadline or time-frame because they will try to drag them out, so you will make more concessions
WHO negotiates (by yourself or with a team?)
WHO has authority to decide
WHY negotiate (decide what you want)
HOW to negotiate
WHEN to negotiate (time is money) don’t let the other side of the negotiations know that you have a deadline or time-frame because they will try to drag them out, so you will make more concessions
WHO negotiates (by yourself or with a team?)
WHO has authority to decide
WHY negotiate (decide what you want)
HOW to negotiate
Attitudes toward negotiation
Win-lose
Win-win
High or low emotions
*Latin Americans and Spanish show their emotions through negotiation
*Germans are more reserved
Win-win
High or low emotions
*Latin Americans and Spanish show their emotions through negotiation
*Germans are more reserved
Building the relationship
First stage of the actual negotiation process
*No focus on business
*Partners get to know each other
*Social and interpersonal exchange
*Duration and importance vary by culture
*No focus on business
*Partners get to know each other
*Social and interpersonal exchange
*Duration and importance vary by culture
Exchanging information and first offer strategies
Parties exchange task-related information and first offer
*Task-related info: actual details or the proposed agreement
*First offer: first proposal by parties of what they expect from the agreement
*Task-related info: actual details or the proposed agreement
*First offer: first proposal by parties of what they expect from the agreement
Persuasion
Hard bargaining begins. Each side in the negotiation attempts to get the other side to agree to its position and to give up some of its own.
– Heart of the negotiation process
– Numerous tactics used
– Heart of the negotiation process
– Numerous tactics used
Negotiation Tactics
Promises & Threats
Nonverbal Communication
Body posture, facial expression, hand gestures, and the use of personal space are a natural part of international negotiations
Dirty Tricks
Negotiation tactics that pressure opponents to accept unfair or undesirable agreements or concessions
Ploys/Dirty Tricks and Responses
Deliberate deceptions or bluffing–point out what you believe is happening
Stalling–do not reveal when you plan to leave
Escalating authority–clarify decision making authority
Good-guy, bad-guy routine–do not make any concessions
You are wealthy and we are poor–ignore the ploy
Old friends–keep a psychological distance
Stalling–do not reveal when you plan to leave
Escalating authority–clarify decision making authority
Good-guy, bad-guy routine–do not make any concessions
You are wealthy and we are poor–ignore the ploy
Old friends–keep a psychological distance
Styles of Concessions
Sequential approach– each side reciprocates concessions
Holistic approach– each side makes very few concessions until the end of the negotiation
Holistic approach– each side makes very few concessions until the end of the negotiation
Basic Negotiation Strategies
Competitive negotiation- each side tired to give as little as possible and tries to “win” for its side
*the negotiation as a win-lose game
Problem solving- negotiators seek out ground that is beneficial to both companies’ interests
* Search for possible win-win situations
*the negotiation as a win-lose game
Problem solving- negotiators seek out ground that is beneficial to both companies’ interests
* Search for possible win-win situations
Negotiation Tip
Bring small, sensible gifts
Negotiators should try to understand the process from the other party’s POV?
Yes! This allows them to be more skillful and improves the likelihood that they will be able to conclude the negotiations and reach a deal that is beneficial for their organization
Horst Cultural Differences in Negotiating Styles
Goals-contract v. relationship
Attitudes-win/lose v. win/win
Personal styles-informal v. formal
Communications-direct v. indirect
Time sensitivity-high v. low
Emotionalism-high v. low
Agreement Form-specific v. general
Agreement Building-bottom up v. top down
Team Organization-one leader v. consensus
Attitudes-win/lose v. win/win
Personal styles-informal v. formal
Communications-direct v. indirect
Time sensitivity-high v. low
Emotionalism-high v. low
Agreement Form-specific v. general
Agreement Building-bottom up v. top down
Team Organization-one leader v. consensus
Four Negotiation Tips for Negotiating in China
A strong emphasis on relationships.
High commitment, loose contracts.
A long, slow deal-making process.
Widespread opportunism
High commitment, loose contracts.
A long, slow deal-making process.
Widespread opportunism